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The Trap Of Popular Books

Written By: Durgesh Pratap
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Table of Contents

Most popular books tend to sell an idea, one that is often reflected in the title. I will present three examples and ask you to ponder them for a moment.

  1. Think and Grow Rich
  2. Four Hour Work Week
  3. The Subtle Art of Not Giving a Duck

These titles encapsulate common desires.

  1. Think and Grow Rich — This title appeals to those wishing to become wealthy without enduring the hardships of work. Consider how many people harbor this wish. It’s a significant number, leading to the book’s bestseller status. But realistically, how many have actually become rich just by thinking? It’s a point worth contemplating.
  2. Four Hour Work Week — This book resonates with employees trapped in 9 to 5 jobs and daily grinds, who yearn for a way out. Again, it became a bestseller. Yet, how many readers have truly quit their jobs to enjoy vacations while working only four hours a week?
  3. The Subtle Art of Not Giving a Duck — A sensational title designed to grab immediate attention. Many worry about others’ perceptions of them. This universal concern contributed to the book’s success. But how many have genuinely stopped caring about others’ opinions?

You’ll find these books frequently recommended on social media.

But, why do people recommend them?

  • Some have read these books, or at least a portion of them, and shy away from exploring unknown authors or new ideas. Recommending a popular book feels safer.
  • A significant number of those who recommend these books haven’t even read them. They simply mimic others’ recommendations, replicating the list to share.
  • Recommending popular books appears wise and aligns one with well-known influencers.

What’s the solution?

  1. Firstly, not everyone needs to be an avid reader. Reading can enhance your thinking and provide life insights. However, keen observation and action-taking can also foster improvement. You don’t need to read just because it’s advised by gurus or to appear wise and enlightened.
  2. Secondly, if you aim to read for self-improvement, it’s crucial to understand your specific issues. If you struggle with communication or self-expression, seek out books focused on these topics. Choose subject-specific book and engage with it.
  3. Thirdly, reading shouldn’t be about appearing knowledgeable to others or boasting on social media. It’s about personal growth. Extract actionable ideas from what you read, plan around them, and then act on the plan.

Key Message: Avoid falling into the trap of popular books. Be mindful of what and why you read, ensuring it aligns with your personal growth goals.

About The Author

Durgesh Pratap is a versatile entrepreneur engaged in video production, advertising, writing, and digital marketing. Known for his diverse skill set, he writes about maintaining productivity and focus in both business and life, sharing insights from his multi-faceted career. His work inspires others to balance diverse interests and succeed in the dynamic world of entrepreneurship.